IF YOU'RE A DOULA WHO LOVES BIRTH WORK, BUT QUIETLY WONDERS HOW LONG YOU CAN KEEP DOING IT LIKE THIS...
Then we need to look at how your business is built...
BIRTH WORKER BUSINESS is a FREE, live, 90 min online masterclass for doulas who want this work to last
This is your invitation to pause, zoom out, & build a doula business that's sustainable, profitable, & intentional
(without burning yourself out in the process)
Choose Your Date Here ↓
Tues 3rd March 2026 • 9am AWST
Thurs 5th Mar 2026 • 10am AWST
Why Doula Work Feels So Hard
(And why that makes sense)
Most doulas come into this work with a deep commitment to women & a love of all things birth, & then try to carry that level of care long-term as the work slowly starts to ask for more:
→ more availability
→ more decisions
→ more emotional capacity
→ more responsibility carried alone
→ more time on call
→ more of you
This is common in birth work, especially when business foundations were never part of the training.
When meaningful work is held without structure or support, it asks more & more of the person doing it.
» So pricing lives in your head.
» Boundaries shift depending on the client.
» Admin gets done late at night.
» Hard conversations get delayed.
» You begin resenting the on-call life.
» And, you carry most of it yourself.
WHEN THE WORK STARTS TO FEEL HEAVIER THAN IT SHOULD, IT'S NOT USUALLY A LACK OF PASSION. IT'S A LACK OF BUSINESS STRUCTURE
The thing that changes everything is...
Having a business that’s built properly!
→ Clear offers.
→ Clear pricing.
→ Clear boundaries.
→ Clear systems.
When those are in place, your energy, time, & nervous system stop holding everything up.
That’s what this masterclass is about.
Birth work is often taught as a calling...
not a business.
So when things start to feel difficult, uncertain, or harder to sustain, many doulas assume that’s just part of the job.
But usually, it isn’t.
What’s missing isn’t commitment, it’s structure.
Most doulas have never been given space to step back & properly look at the business holding their work.
BIRTH WORKER BUSINESS creates that space.
This masterclass isn’t about tactics, or hustling harder, or pushing yourself to do more.
It’s about strengthening three areas that determine whether this work lasts:
✓ How to care for yourself properly in this work
✓ How to have the hard conversations that inevitably come up
✓ And how to earn in ways that don’t rely entirely on being on-call
This is business support designed for birth workers.
So the work can be sustained (without you carrying all of it alone & burning out)
What You’ll Leave With
This masterclass is going to give you a clear way forward; not another list of things to do.
By the end of BIRTH WORKER BUSINESS, you’ll have:
✓ A clear road map of what actually makes this work sustainable long term
Not just emotionally, but financially & practically.
✓ Language for what’s been feeling heavy & difficult
So you can name what’s actually happening in your business, rather than carrying it as vague overwhelm.
✓ Context for pricing, boundaries, & professionalism
A grounded sense of where those pieces sit in a well-built doula business & why they matter.
✓ A better sense of what stage your business is in right now
And what kind of support would serve you next.
✓ A calmer relationship with the business side of your work
Where the business side feels structured & understandable, not confusing or all-consuming.
Who This Masterclass Is For
BIRTH WORKER BUSINESS is for all doulas & birth workers who are supporting families perinatally, but are also thinking: "I can’t keep doing it like this"
» If you support families before, during or after birth (fertility, pregnancy, loss, sibling, postpartum, lactation, etc.) this is for you.
» Maybe you’re newly trained & want to set this up correctly from the beginning.
» Maybe you’ve been doing this for years & you’ve had enough of the feast-or-famine rhythm.
» Maybe you’re experienced & have plenty of clients, but you're ready to refine, diversify, or step into something that doesn't require you to always be on call.
Wherever you are, if you’re serious about making birth work sustainable… This is for you
Because chances are, you’ve been:
» Lying awake after a birth thinking, “I love birth work… but I can’t keep running like this.”
» Writing & rewriting your packages, never quite sure what should actually be in them.
» Avoiding updating your website because you’re still not sure what to say or charge.
» Saying yes when you & the client weren't a good match (because the income makes a difference).
» Wondering if everyone else somehow understands business better than you do.
» Googling what other doulas charge & still not feeling settled.
» Telling yourself you’ll “sort the business properly” once things calm down.
» Thinking about how long you can realistically sustain this, emotionally & financially.
When those thoughts keep circling, it’s often time to step back & build properly.
That’s what this masterclass is for.
Bonus
When you come to the live version of BIRTH WORKER BUSINESS, you’ll receive:
The Birth Worker Business Map
A guided workbook to help you step back & see your business clearly.
Inside, you’ll reflect on:
» Why you’re doing this work & what you want it to grow into
» The stage your business is in right now
» The patterns showing up in your clients, your income, & your nervous system
» The foundations that support long-term sustainability
It’s your space to slow down & put your thoughts somewhere tangible.
So when you leave the masterclass, you won't have just listened to what's made my business work, you’re seeing your own business more clearly.
Hey, I'm Bonnie
I grew up with entrepreneur parents, potters in Tasmania, so business conversations were just part of everyday life around our kitchen table!
In my final year of university, while studying graphic design, I co-founded my first business with my parents, a tea company. We ran that business for nine years before selling it & it's still thriving today. (the art of tea - Tasmania if you want to look it up - I did the packaging design & it's still the same after 25 years!)
Alongside that, I spent 20 years running my own graphic design studio, working with clients, building brands, managing income streams, & sustaining a creative business over the long term.
And, over the past 23 years, I’ve also built a fully booked doula practice, supporting families in birth while navigating the realities of being on call, setting boundaries, pricing services, & running a business alongside raising 5 children & homeschooling them all!
Over the years, I’ve intentionally built multiple ways of working that don’t depend on being physically present at every birth.
I’ve created three online courses, run workshops & masterclasses, & developed smaller, flexible services, including 1:1 sessions for families & business mentoring for doulas privately, helping them build steady, sustainable businesses.
Today, I work as a birth doula in Perth, Australia & a birth coach with a worldwide audience, supporting families & birth workers far beyond my local community.
I currently mentor doulas inside the Doula Training Academy in Perth with Vicki Hobbs.
Everything I share comes from lived experience; as we know this is heart-led work so we have to find ways to do this alongside the practical realities of sustainability.
This masterclass exists because I’ve seen, again & again, doulas unable to continue due to burnout.
Not everything I know came easily, most of the best lessons came through hard experiences I had to grow through, & I share this work so others can build something steadier without repeating the same steep learning curves.
Birth work is powerful. And when it’s supported by clear business foundations, it becomes something that can be sustained for years, not just seasons.
If you're ready build a doula business that actually feels sustainable, profitable, & intentional (without burning yourself out in the process) → then sign up below